What is Conversion Rate And How Do You Optimize It?

You’ve probably heard this buzz word when talking to individuals about how they can help you increase your performance online, conversion rate optimization (CRO). To find your current conversion rate (CR) take the number of defined conversions that you have seen (sales, appointments, newsletter signups, etc.) and divide it by the number of visitors to your website during the same time period. This percentage of visitors that converted is your CR. CRO is the practice of increasing conversions from site visitors that are potential customers. There are many ways to increase website conversion of your online marketing below are a few of the easiest ways to help improve your conversion rate.

Read More
Ryan Bradford
Where do I get started with my Local Advertising

Every successful small business needs to have some plan of action when it comes to a marketing strategy to attract potential customers. According to Investopedia, marketing mishaps are one of the most common reasons that local businesses fail due to a lack of understanding of the time, effort, or realistic goals when it comes to their marketing efforts. North by South Marketing took some time to go through some of the “tools of the trade” and provide some basic information on each one, we’ve broken down two sections, Marketing (Organic or Free) and Advertising (Paid).

Read More
How to Make an Impact on your Local Digital Advertising & Marketing Efforts

We’ve all been there, not having the time or energy to focus on your marketing strategies or how you position your business online. To local businesses it’s not a matter of them not understanding the importance of how they are positioned online, but a lack of time to be able to do it. So here’s a few quick items to help get you started.

Read More
Creating a Legendary Customer Experience

It's a daunting task providing your client-facing team members all the necessary tools to successfully provide your customers with a genuinely legendary customer experience. From choosing the most effective training program to developing standards of work to ensure that every customer has a positive experience, makes the task seem like reaching the top of Mount Everest, many try and few succeed. What if you were able to build an escalator to the top of the mountain? Doing so may be easier than you might think.

Read More